Pick a winning Horse!
The Grand National was on the 8th of April this year, and it was quite a spectacle! There were multiple favourites for the race, and as such we produced a fun and engaging social media video for Unibet.
The video that we created showed a number of photographic animated horses racing against one another side by side. The animation we produced showed a full horse run cycle, not an easy task! But something we feel we achieved, as the horses galloped along flawlessly.
When the video was released it was staggered into two sections; firstly there was a teaser video released. This video only showed the first few moments of the race, and paused right before the horses were set to jump the first hurdle. The audience were then posed with a question; “Which horse will win this race?”
Within 24 hours hundreds of people had commented on which horse they felt would win the big race. There was well over 400 comments by the end of the deadline.
The final video proved to be a huge sucess, and we will undoubtedly use this device of a video teaser within a competition in the near future again!