#WorldCup2018

12/01/2017
TomandSteve

The World Cup is taking place in the Summer of 2018. Our client Unibet asked us to devise a concept that could be used and published immediately after the draw of who was playing who was announced, creating a highly polished reactive piece of content that would engage online audiences and spark conversation.

We produced a video for every one of the 32 teams taking part in the tournament and then on the night of the Draw we placed them into the relevant Groups as they were announced and rendered out the edits. The videos were also produced by us in 5 other languages, meaning there was over 192 outputs on the night! Due to our planning and pre-production we managed to turn around all the edits and translated versions within 60 minutes of when the Live Draw commenced.

If you want to review some of the Group Videos, please take your pick from the selection below.