We Can’t, We Can Campaign for The Royal British Legion


We recently produced a Campaign called ‘We can’t we can’ for the Royal British Legion to raise awareness of how the people serving in the armed Forces make an outstanding contribution everyday, and how the Royal British Legion help 1000’s of them every year to get through their personal challenges.

The campaign featured a Hero video and also five teaser videos that focused in on each individual from the campaign story.

At TomandSteve we devised a really powerful and visual creative split-screening and grading treatment for this campaign to ensure that audiences would naturally be drawn to it at first glance when scrolling through their social feeds.

The campaign visual really supports and reflects the concept of how people serving in the Armed Forces are so strong when in the Military, but how they also need help and support outside of the Military just like everybody else.


The campaign achieved over 500,000 views in the first 2 weeks across Youtube alone!

The Content was published across all of The Royal British Legions social media channels as TomandSteve created versions for multiple media devices including a ‘Swipe Up’ version for Instagram Stories.

At TomandSteve we pride ourselves on developing unique and creative campaign concepts. If you’d like to work with us on your next campaign, please get in touch!